Introducing the side show awards

Finally, the first-ever award show competition for side projects—The Side Show Awards. In the height of the pandemic, Josh and Sunita assembled a small, nimble team to carry out this massive undertaking. BreakingAD was brought on to run the student competition, partner with schools, and recruit candidates for the initiative.

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I’ll let the results speak for themselves.

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Our team knows no borders—LA. ATX. MIA. CHIA. ATL. ATL. NYC. POR. BR.

The Student Winner:
 The WFH Water Cooler by Lucas Simes
Judge: Fed Hauri, ECD, Y&R Miami

We asked students to think of a side project that made a positive side effect in the creative community. The WFH Water Cooler stood out because it aims to bring back those social moments in the most true-to-life way possible, while taking advantage of the freeing aspects of working from home. With the WFH Water Cooler, creatives can once again get some quick inspiration, get a brief distraction, or let off some steam, just like they used to.

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